For Paris Haute Couture 2019 SDW Studio teams up with several French NGOs to present its first Collaborative Cleaning Initiative named ‘Litter’, supported by the city of Paris.

On a public square, right in front of the town-hall of the 15th arrondissement, a group of 50 models, fashion professionals and volunteers cleaned the streets in an upbeat cleansing fashion performance. The models picked up trash from the streets, dressed head-to-toe in freshly made garments made from the studio’s leftover fabrics, deadstock and other remains from the fashion industry. The act of cleaning served as an inspiration for both the presentation as well as a design principle. With the performance, the initiators aim to make a powerful statement on the current state of the industry and inspire for change. ‘Litter’ is the next step for SDW in unfolding their story of ‘Fashion Therapy’.

Cleaning (in) Haute Couture.

‘Litter’ elevates ‘the act of cleaning’ by combining different elements into a collective cleaning session. Rather than changing a location to meet the needs of a fashion show, SDW Studio created an intervention that has a positive effect on the location. Collaborating with local NGO’s (PikPik Environnement, Green Bird Paris & France Nature Environnement Federation) educating about garbage separation and conscious living as part of city maintenance, and fashion professionals (stylists, fashion journalists etc.) supporting the mission, SDW Studio dressed a diverse group of people in an eclectic range of cleaning uniforms.

See also: 'Litter RTW'


Art Direction:
Py Tswang Jin & Michelle den Hollander
Set-Design & Choreo:
Studio Dennis Vanderbroeck
Aliki van der Kruijs
Marko Bakovic
Sound Design:
Autrement PR
Lonneke van der Palen & Team Peter Stigter

This collection and presentation is made possible by:
Creative Industries Fund NL / Mairie de Paris / PikPik Environnement / EMMA Safety Footwear / Green Bird Paris / France Nature Environnement

With special thanks to Kamera Vesic / PikPik Environnement & Khedidja Taibi / Mairie de Paris and to the SDW team / Philipp, Rens, Juang, Nathalie, Ruta, Suzanne, Ruben & Irene and all other supporters.