SCHUELLER DE WAAL equals fashion designduo Philipp Schueller and Rens de Waal. The label and design studio SDW create fashion statements and capsule collections in which they express their belief in Fashion as Therapy.
With their work and collaborations the designers aspire to develop different perspectives on fashion which allow for a refreshed optimism in creation and that catalyse change.
SCHUELLER DE WAAL sees “experiment & improvisation” as the power force of fashion. Within their work they are looking to discover relevant ways of expressing this intrinsic fascination in a time where fashion needs to be re-envisioned. A critical attitude is needed to think outside the system's boundaries to find a way to create newness in whatever form or shape. Infused with an effortless humorous approach SCHUELLER DE WAAL present serious fashion, not so serious.
SCHUELLER DE WAAL Studio
Krelis Louwenstraat 1B24
1058 DX Amsterdam
- Kings of Indigo
- Hugo Boss
- Hennes & Mauritz
- Dorothee Schumacher
- MOMU Antwerp
- De Brakke Grond
- Jelena Kostić
- Fashion Design
- Concept Design
- Trend Forecast
- Set Design
Prizes & Awards
- Dutch Design Award Fashion 2018
- BAIFF Fashion Film Festival Argentina – Award Best Performance 2017
- Portland Dance Film Fest (USA) – Award Best Short & Public Award 2017
- Finalist Berlin Fashion Film Festival 2016
Press & Publications
iD, Novembre Magazine, Metal Magazine, Glamcult, Oyster Magazine, Le Mile Magazine, Zoo Magazine, Indie Magazine, Schönmagazine, Vogue, Vogue Runway, Elle, L’Officiel, Harper’s Bazaar, Marie Claire, Glamour, Grazia, Funnytastes, Designscene, Vulturemag, One Magazine, Teethmag, Too Pretty For An Agency, Sickymag, L'offiel Homme, Solsticemag, Metal Magazine, Kaltblut Magazine, Revsmag, The Latest Craze, Coeval Magazine, Jane By The Grey Attic, Thirty Five Fucking Millimeter, Fucking Young, Imprint Magazine, Alsojournal, Kinkkong Magazine, Behind The Blinds, Nastymagazine, Mirror Mirror, Het Parool, Het Blad By NRC, FD Persoonlijk De Volkskrant, Elsevier Style, Moon, Huf Magazine, LPRD