Collection Spring-Summer 2018

For Autumn-Winter 2018-2019 Schueller de Waal revisit their Spring-Summer 2018 collection, starting from the title ‘SUMMER=WINTER’. Questioning fashions seasonal rules, the designers approached their new collection by re-offering Spring-Summer 2018 and completing the exact same looks with an extra layer. By adding one freshly designed winter(ish) garment to every look, SDW turn their summer into winter in a blunt but effective manner.

The result is a compact focus on SCHUELLER DE WAAL’ s expertise: shirts, coats and jackets as ideal layering pieces. New sleeve constructions explosive in shape, heavier fabrications and surprising detailing refresh the SDW design classics.

Conceptually SDW express their ideas on the new season in a symbiosis of campaign and lookbook imagery. The lookbook portrays a model simply wearing the new garments of the collection, the winter layer so to say. For their campaign images the designers projected the past seasons lookbook images over their new designs: visually blurring layers colours and textures of various seasons. It expresses the label's desire for a more season-less approach and multidisciplinary future.


Art Direction:
Lonneke van der Palen
Rolien Zonneveld
Hair & Make-Up:
David Koppelaar
Marko Bakovic